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Interactive flip catalogues — or i-catalogues — are a more efficient and less expensive method of delivering product information.  They allow online customers to find the marketer rather than the marketer finding them.

Interactive catalogues boost brand awareness

With its expertise in software and web development, Autech is able to deliver interactive flash catalogues that provide worldwide exposure, 24-hour accessibility, and the ability to quickly change price and product. In addition to boosting sales, an interactive flip catalogue can increase brand awareness, boost product usage, generate print catalogue requests, collect prospect addresses and demographics, and provide two-way communication with customers.

Clients for Autech’s interactive flip catalogues have already developed related marketing strengths: a strong brand name, Internet savvy customer service reps, relevant editorial content, interactive features that increase viewers' involved in the website, promote easy movement around the website, and allows for secure purchase transactions.

Interactive flip catalogues for retail

Interactive catalogues are ideal for such retail categories as travel and entertainment ticketing, entertainment merchandise like: books, magazines, videos, music, grocery food and chemist sales, computer software, and computer hardware.
Autech also strongly recommends effective integration of print and interactive flip catalogues. Recent research has shown a large majority of consumers are finding products they wanted in printed catalogues — then going online to find additional information about the product and place their order.

Autech’s flash-based i-catalogue is fully interactive. Like all the company’s core products, it allows users to mix and match a variety of products, colours and finishes, together in a room setting similar to their own at home. In this way, they can see how furnishings and fittings, paint and paper — existing and proposed — come together online.